As a business owner or executive, you understand the importance of branding for your company. Every aspect of your business, from the logo to the color scheme, is designed to convey a particular message to your target audience. One area where branding is often overlooked is in staff headshots. However, staff headshots can be an effective way to convey your company’s brand and image. These images will be seen on Facebook, Instagram, Tik Tok, and Linkedin so they are as equally important as every other element of your brand.
Levi and his team can work with you, your marketing department, and your HR teams to make sure that the images of your staff are on brand! We do all the leg work for you!
Choose the right location and background
When taking staff headshots, it’s essential to choose the right location and background. The background should be consistent with your company’s branding, whether that’s a particular color or a particular location. For example, if your company is focused on nature, you may want to take headshots outside in a natural setting. Conversely, if your company is a technology company, you may want to use a clean and modern background.
Use the right clothing and accessories
Your staff’s clothing and accessories can say a lot about your company’s brand. You want to make sure that your staff’s attire is consistent with your company’s image. For example, if your company is a law firm, you may want your staff to wear suits and ties. If your company is a more relaxed and informal environment, your staff may be able to dress more casually. We sometimes bring along a hair/makeup artist to spruce up every employee before their shoot!
We use consistent lighting
Lighting is an essential element of any photo shoot, including headshots. When taking staff headshots, you want to make sure that the lighting is consistent across all the shots. You want to use the same lighting setup for each person to ensure that the images are consistent and professional-looking.
Convey your company culture in your imagery
Levi Walker is well-versed in Capturing the essence of a company’s culture in your imagery. The way he poses and captures the energy of the people in your photographs can convey so much about what it’s like working for that particular company. When potential clients or job candidates are browsing through your portfolio, they’re not just looking at pretty pictures – they’re looking for a sense of what it’s like to work with or for your clients. By highlighting the unique aspects of a company’s culture in your photos, you’re giving potential clients and job candidates a glimpse into what they can expect if they decide to work with or for that company. This can be an incredibly powerful tool for helping people decide whether or not they want to work with a particular company, and it can also help your clients attract the right kind of talent for their organization. So, next time you’re looking for a photographer, remember the importance of capturing the energy and culture of the company – it could make all the difference in the world.
Always hire a professional photographer who does this for a living.
Finally, to ensure that your staff headshots convey your company’s brand in the best possible way, it’s essential to hire a professional photographer. A professional photographer will have the knowledge and experience to capture your company’s brand in your staff headshots.
Levi and his team have photographed literally THOUSANDS of headshots. Consistency, attention to detail, and experience are key when hiring your staff photographer!
In conclusion, staff headshots are an often-overlooked area where companies can convey their brand and image. By following these tips, you can ensure that your staff headshots accurately reflect your company’s brand and image. Remember to choose the right location and background, use the right clothing and accessories, use consistent lighting, pose your staff appropriately, and hire a professional photographer.
